From Briefing to a Catalog in Minutes: How Automation Is Redefining Marketing Production


Going from briefing to a finished catalog in minutes is no longer a dream—it’s the new standard. 2imagine Pulse provides the speed, accuracy, and flexibility enterprises need to stay ahead. 

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Introduction

Creating a product catalog used to mean weeks of coordination, design iterations, data cleanup, and last-minute fire drills. But in a world where marketing agility is the new competitive edge, such delays are no longer acceptable. The modern enterprise demands faster, more efficient ways to move from product briefings to polished, brand-compliant catalogs.

The Legacy Bottleneck

Traditional catalog production is labor-intensive. Marketing and product teams exchange endless emails and spreadsheets, designers wrestle with layout consistency, and every version needs manual approval. It’s a linear process, prone to errors and delays.

In industries like manufacturing, pharmaceutical, wholesale, or retail—especially those operating across regions and languages—these inefficiencies are magnified. A catalog update in one market often leads to inconsistencies elsewhere, resulting in compliance risks and brand dilution.

The Shift to 100% Automated Publishing

Enter automation. With platforms like 2imagine Pulse, what once took weeks can now happen in minutes. By connecting directly to your PIM, DAM, ERP or any other system in your current tech stack, Pulse ingests real-time product data and generates on-brand catalog pages automatically. Localization, versioning, and layout adaptation? All handled programmatically.

Even better—if your tech stack evolves, Pulse evolves with you.

This transformation empowers marketing teams to:

  • Launch regional campaigns faster
  • Ensure brand consistency across all markets
  • Reduce dependency on manual design resources
  • Eliminate errors from outdated or mismatched product information

A Real-World Transformation

Picture a category manager preparing a mid-season update for 3,000 SKUs across five languages. Instead of briefing designers and tracking edits on spreadsheets, they simply upload the SKU numbers and trigger Pulse. Within minutes, updated catalog pages and other assets are generated—using pre-approved templates, accurate specifications, localized content, and fully brand-compliant designs.

The catalog no longer slows you down. It becomes a powerful lever for speed and scalability.

The same automation logic that drives catalog creation can also be applied to other essential marketing materials—such as product datasheets, brochures, or localized sales documents. Any repetitive layout task that relies on structured product data can be streamlined with Pulse, ensuring brand control and accelerating output across formats and channels.

Why It Matters Now

Today’s markets are hyper-competitive. Promotion windows are shorter, product lifecycles are faster, and customer expectations are higher than ever. Teams relying on manual or semi-automated workflows are quickly left behind. Automation is no longer a nice-to-have—it’s a necessity.

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