ENTERPRISE CONTENT OPERATIONS

When product complexity starts breaking your content operations

2imagine helps enterprise marketing teams centralize and automate marketing and sales content production across markets, systems, and teams.

Gain control, speed, and scalability over all your content output — even when existing processes and platforms start to break.

Unlike PIM extensions, design tools, or agency-led production, 2imagine is built as a controlled production layer that connects data, templates and output into one scalable system.

Start a conversation See how it works

Connect

PIM, DAM, ERP and internal systems

Structure

Rules, templates and governance

Generate

Catalogs, datasheets and localized output

WHEN THIS BECOMES A PROBLEM

You feel it in every team, every day

As product complexity, markets and channels grow, the cracks in your content operations become impossible to ignore.

DATA

Product data changes constantly

But documents don’t stay in sync across systems and teams.

PROCESS

Updates require manual work in multiple places

Every change triggers rework, slowing down your time-to-market.

GOVERNANCE

No clear control over versions or approvals

Anyone can change anything — and it shows in your output.

CONSISTENCY

Inconsistent output across markets

Different versions, messages and layouts confuse your customers and your brand.

SCALE

Teams and systems work in silos

No single source of truth. No visibility. No scalability for the future.

FROM FRAGMENTED PRODUCTION TO CONTROLLED OUTPUT

The difference is control

Before: fragmented production

Without control, every update becomes a bottleneck.

Manual, fragmented document production
Slow updates across materials and markets
High dependency on agencies or individuals
Inconsistent or outdated information in the market
No clear ownership, visibility or control

Fragmented document production across disconnected tools and teams

After: controlled output with 2imagine

One system. All your content, under control.

One structured system for all product communication
Updates automatically flow into all outputs
Full control over versions, templates and approvals
Consistent, on-brand output across markets and teams
Reduced dependency on manual production

Controlled output with 2imagine as central production layer

How it works

Connect

Connect product, pricing and content data from existing systems (PIM, ERP, DAM...)

Structure

Define templates, rules and reusable components that control how output is created

Generate

Automatically generate documents or allow controlled adaptation where needed

Real situations where control matters

Examples of teams moving from fragmented production to scalable output.

Oil, lubricants & chemicals

Multi-market datasheets without manual rework

Localize datasheets and catalogs across markets without rework

Catalogs • Datasheets • Localization

Retail & furniture

Generate product-heavy catalogs at scale

Scale showroom POS across brands without extra workload

Catalogs • Price lists • Campaign output

Manufacturing

Automated labels and packaging output

Generate compliant labels in bulk from product data and rules

Labels • Packaging • Compliance

Retail networks

Let local teams create controlled materials

Enable store teams to adapt materials for local needs at scale

POS • Local content • Store output

Flexibility without breaking structure

Controlled flexibility

Keep room for local nuance without losing control

Let teams adapt content for specific markets, channels, or customer contexts while core data, templates, and rules stay governed in one consistent system.

Automate structured product content at scale

Structured product data flows automatically into catalogs, datasheets and other recurring outputs.

Allow manual additions where needed

Teams can add market-specific context, messaging or selections without breaking the approved structure.

Combine both in one controlled output

Automation and human nuance come together in consistent, branded and governed materials.

The Perfect Match: Is your organization a fit?

Designed for

Large product assortments
Multi-market or multi-language environments
Catalogs, datasheets and structured output
Organizations needing control over production

Less suited for

One-off document creation
Small teams with limited output
Unstructured content workflows

See how this would work in your environment

We’ll map your current setup and identify where control, speed and scalability can be improved.

Start a conversation