Oil & Gas Brand Cuts Document Production Time by 80%

And scaled multilingual product content across more than 40 markets

📌 Challenge

Leading Oil & Gas Coorporation

One of Europe’s leading oil & gas manufacturers manages multiple global lubricant brands.

The marketing and digital teams were overwhelmed by repetitive layout tasks and version control chaos - especially across local subsidiaries and partners.

With growing pressure to deliver accurate & up-to-date documentation across 40+ markets,  the marketing team faced managing:

• Frequent product launches and packaging updates,
• Marketing materials and technical documents in 16+ languages (and growing) and formats,
• Time lost on manual edits and file distribution,
• Limited resources for design and coordination,
• A high risk of outdated or inconsistent documentation,
• Strict legal and regulatory requirements in each region.

Existing Ecosystem

Their continuously changing ecosystem includes:

• PIM for all product data,
• DAM used globally for product images,
• ODS output delivery system powering their public product pages,
• ERP integrated indirectly for logistics and availability data,
• FTP servers.

Decision

Maintaining accuracy and brand consistency across so many touchpoints was no longer manageable manually — and non-compliant documents could result in reputational and legal exposure due to delays or outdated content. 

A solution needed to be implemented in only a few months, without any additional resources  for the ICT team.

🚀 2imagine Pulse

What

By connecting 2imagine Pulse with their existing tech stack, the group fully automated the production and distribution of:

• Product sheets in 16+ languages, including labels, tech specs, and visuals,
• Technical documentation matched with local regulatory standards,
• Legally compliant documentation, tailored per market,
• Branded visuals and PDFs routed to both internal teams and external partners.

How

The solution pulls structured data, visuals, and campaign logic together in real-time — applying consistent branding, layout rules, and legal content blocks automatically.

No manual editing No missed updates. No more scattered files. No more delays. No compliance gaps.

⏱️ The results

✅ +80% reduction in document creation time
✅ Near-zero margin for human error
✅ Risk reduction through version control and compliance automation
✅ Real-time updates across all documents and 40+ markets
✅ Centralized governance with local flexibility
✅ Empowered teams across marketing, sales, and product management
✅ One ecosystem — multiple brands — always on-brand — globally

💡 What about your brand?

Manual workflows are a risk — not just inefficient, but potentially non-compliant.

With 2imagine Pulse, your teams can scale faster, collaborate globally, and stay fully in control.

Want to know how this would fit in your ecosystem?

👉 let's talk