And scaled multilingual product content across more than 40 markets
📌 Challenge
Leading Oil & Gas Coorporation
One of Europe’s leading oil & gas manufacturers manages multiple global lubricant brands.
The marketing and digital teams were overwhelmed by repetitive layout tasks and version control chaos - especially across local subsidiaries and partners.
With growing pressure to deliver accurate & up-to-date documentation across 40+ markets, the marketing team faced managing:
- Frequent product launches and packaging updates,
- Marketing materials and technical documents in 16+ languages (and growing) and formats,
- Time lost on manual edits and file distribution,
- Limited resources for design and coordination,
- A high risk of outdated or inconsistent documentation,
- Strict legal and regulatory requirements in each region.
Existing Ecosystem
Their continuously changing ecosystem includes:
- PIM for all product data,
- DAM used globally for product images,
- ODS output delivery system powering their public product pages,
- ERP integrated indirectly for logistics and availability data,
- FTP servers.
Decision
Maintaining accuracy and brand consistency across so many touchpoints was no longer manageable manually — and non-compliant documents could result in reputational and legal exposure due to delays or outdated content.
A solution needed to be implemented in only a few months, without any additional resources for the ICT team.
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🚀 2imagine Pulse
What
By connecting 2imagine Pulse with their existing tech stack, the group fully automated the production and distribution of:
- Product sheets in 16+ languages, including labels, tech specs, and visuals,
- Technical documentation matched with local regulatory standards,
- Legally compliant documentation, tailored per market,
- Branded visuals and PDFs routed to both internal teams and external partners.
How
The solution pulls structured data, visuals, and campaign logic together in real-time — applying consistent branding, layout rules, and legal content blocks automatically.
No manual editing No missed updates. No more scattered files. No more delays. No compliance gaps.
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⏱️ The results
✅ +80% reduction in document creation time
✅ Near-zero margin for human error
✅ Risk reduction through version control and compliance automation
✅ Real-time updates across all documents and 40+ markets
✅ Centralized governance with local flexibility
✅ Empowered teams across marketing, sales, and product management
✅ One ecosystem — multiple brands — always on-brand — globally
💡 What about your brand?
Manual workflows are a risk — not just inefficient, but potentially non-compliant.
With 2imagine Pulse, your teams can scale faster, collaborate globally, and stay fully in control.
Want to know how this would fit in your ecosystem?