Can one manager or a small central team manage output across multiple brands, markets and languages?

Yes, when product content, templates, brand rules and language logic are centrally governed. Pulse can generate recurring output across brands and markets from that shared setup, so day-to-day production can often be coordinated by one manager or a small core team. Product owners, local teams or specialists can remain involved for approvals, exceptions and content decisions.

Can Pulse automate product content updates across multiple documents?

Yes. Pulse is designed for recurring document production where product content, pricing, assortment or market versions change often. Instead of updating each catalog, datasheet, product sheet or sales document manually, teams work from structured content, approved templates and business rules.

How does 2imagine support brand and document control?

2imagine applies approved templates, content structures, brand rules and output logic during document generation. This reduces ad hoc formatting and helps teams produce consistent documents across brands, languages and markets. Review and approval can remain part of the workflow where specialist judgement is required.

Wolf Oil use case | Workflow-driven catalog and datasheet automation

From manual catalog work to same-day, multilingual product output

Wolf Oil produces catalogs, datasheets and product segments across multiple brands, markets and languages. As the assortment and language scope expanded, manual production and agency handoffs made updates slower, harder to coordinate and more vulnerable to mistakes. Pulse now brings product content, templates, brand rules and language logic into one controlled output flow.

Why multilingual product output became difficult

Wolf Oil manages recurring product communication for Wolf Oil, Champion, WOC and Pennol. Each catalog, datasheet or product segment has to reflect the correct product information, brand rules, language and market context.

Before the current setup, updates were handled through manual, ad hoc production. Every new request required coordination between internal teams and external production support. Adding languages or output variants increased the same workload again, while the risk of outdated or inconsistent files remained.

The problem was therefore not one catalog. It was the growing number of updates, brands and languages moving through a production model that did not scale with them.

How Wolf Oil changed the workflow

Instead of treating every update as a separate design job, Wolf Oil moved recurring product output into one governed production model.

Connect product and marketing content

Product and marketing information enters the production flow from the existing systems and working processes.

Apply brand, template and language logic

Templates and rules determine how content is structured for each brand, language and output type.

Generate controlled output

Pulse produces multilingual product segments, datasheets and full catalogues from the same governed setup.

Results achieved

The change produced a clear operational shift.

Same day

Defined product segments and full catalogues can be generated within one day instead of taking weeks or longer.

75%+

Manual production and update work was reduced by more than 75%.

One owner

Document production is now largely centralized, with marketing supporting brand-guideline control.

Multiple brands and languages

The same production model supports Wolf Oil, Champion, WOC and Pennol across multilingual output.

I’m happy because the migration to the 2imagine platform reduced stress, timing and mistakes.

Francesca Alvino
Global Product Marketing Manager

What Wolf Oil can scale from here

The value of the setup extends beyond faster catalog generation. Wolf Oil can apply the same controlled logic to recurring catalogs, datasheets and product segments instead of rebuilding each output separately.

Language expansion

New languages, including Arabic, can be added through the existing template and language logic rather than through a separate manual production route.

Lower production dependency

Recurring updates no longer need the same level of agency and manual production support. Internal ownership shifts toward control, brand governance and exception handling.

The result is a production model that can absorb more multilingual output without recreating the workflow for every brand, market or document type.