Start with the sources that are usable today
this can be a PIM feed, ERP export, Excel file, CSV file, API, DAM export or another structured source. It does not have to cover everything from day one.
For manufacturers that need to produce datasheets, product sheets, technical sheets, catalogs and price lists from product data that lives across ERP, PIM, Excel, CSV exports or other internal systems.
Create up-to-date product documents with less manual correction work, better version control and a clearer link between product data, templates and final output.
Some data is in ERP. Some is in a PIM. Some is still managed in Excel. Images may come from a DAM or from shared folders. Technical details may be corrected by product managers, sales teams or local offices.
The problem starts when every product change has to be translated manually into datasheets, product sheets, technical documents, catalog pages and price lists.
2imagine Pulse helps manufacturers automate that document workflow step by step, including catalog automation for manufacturing product content. It connects available product data with templates, rules and approval logic, so recurring product documents can be generated more consistently.
Many manufacturers postpone document automation because the data landscape is not finished yet.
The PIM is still being implemented. ERP exports are not ideal. Product data is spread across spreadsheets. Images are not always linked properly. Some fields still need manual enrichment.
That does not mean nothing can be automated.
A practical starting point is often enough: one product family, one datasheet type, one catalog section, one recurring price list or one export that is already reliable.
Where the data is structured, it can drive output. Where the data is incomplete, the workflow can leave room for review, correction or manual enrichment.
The goal is not to pretend there is already one perfect source of truth. The goal is to create a controlled output process around the data and systems that exist today, and improve it as the data setup matures.
Product ranges become too large for manual document updates
Product specifications, prices or availability change often
The same information is reused in datasheets, technical sheets, catalogs and price lists
Local teams need language or market-specific versions
Product data comes from several systems, files or exports
Agencies or DTP teams need repeated correction rounds
No one is fully sure which document version is current
Sales teams still have old PDFs in circulation
PIM or ERP manages the data, but not the final branded document
Most manufacturers already manage product data somewhere. That is not the gap.
The gap is the last mile: turning that data into usable documents for sales, marketing, distributors, local teams or customers.
A datasheet is not just a data export. A catalog page is not just a product record. A price list is not just a table.
These documents combine data, layout, branding, language, approvals and business context. When that combination is handled manually, every update creates friction.
The result is familiar: version confusion, correction loops, slow publication, dependency on a few specialists and too much manual checking.
Without 2imagine
With 2imagine
this can be a PIM feed, ERP export, Excel file, CSV file, API, DAM export or another structured source. It does not have to cover everything from day one.
define what the document needs to contain, which data fields are used, which parts are fixed or variable, and where review or approval is needed.
start with a recurring datasheet, product family sheet, price list, catalog section or another document type where the manual work is predictable and repeated.
Pulse can automate the structured parts while keeping human control where contextual text, technical review or manual enrichment is still needed.
once the first output flow works, the same logic can be extended to more products, languages, brands, markets or document types.
generate product datasheets from available product data, with consistent layout and fewer manual updates.
create sales or technical documents from the same underlying data, adapted to the audience, market or product family.
build product-driven catalog sections automatically, while keeping room for manually curated pages and application content.
generate price lists from current product and pricing data, reducing version conflicts and repeated correction cycles.
create localized document versions without rebuilding the same file manually for every market.
start with one document type, one product line or one reliable data source. Expand after the first workflow has proven its value.
Manufacturing teams do not need more files to manage. They need a clearer way to turn product changes into correct documents.
When that workflow stays manual, the cost is not only time. Sales teams hesitate to use documents. Product managers keep rechecking the same fields. Marketing becomes dependent on correction rounds. Local teams make their own versions.
Document automation does not remove every exception. It removes a large part of the repeated manual work around documents that follow a known structure.
PIM-to-print is often where the conversation starts.
But for many manufacturers, the real situation is broader. Documents may use data from PIM, ERP, Excel, DAM, pricing systems or local input. They may also need approvals, market-specific variants and flexible content.
That is why Pulse is not positioned as a narrow catalog tool.
It supports workflow-driven document automation for B2B product content: from available product data to datasheets, product sheets, technical documents, catalog sections and price lists.
The starting point does not have to be a perfect system landscape. It has to be a document workflow that is worth improving.
If datasheets, catalogs, price lists or technical product documents are taking too much manual work, we can help identify where automation can start — even if your data landscape is still evolving.