For wholesale and distribution teams that need to keep catalogs, datasheets, price lists and partner-specific documents aligned across resellers, markets and customer groups.
Use product, pricing and market data to produce controlled document output with fewer manual corrections, clearer version control and better support for distributors and partners.
A distributor does not always ask for a new document because the old one is wrong.
Often, the old one is simply the version they can still find.
That is where the problem starts. Not in the ERP. Not in the PIM. In the space between the data that is correct internally and the PDF, catalog section or price list that a partner actually sends to a customer.
Wholesale and distribution teams work across that gap every day.
Product data comes from one place. Pricing from another. Images may sit in a DAM, a supplier folder or a shared drive. Partner information lives somewhere else again. Then a reseller needs a brochure with a specific assortment. A local market needs another language. Sales needs the latest datasheets. Marketing needs the document to stay on brand.
The data exists, but the document flow breaks after export.
A price list becomes a spreadsheet. A catalog section becomes a layout job. A datasheet pack becomes a manual selection. A reseller request becomes another small production project.
2imagine Pulse helps turn those recurring document flows into a more controlled process. It connects product, pricing and market data with templates, rules and review steps, so partner-facing documents do not have to be rebuilt manually every time something changes.
In distribution environments, clean data architecture is often the ambition, not the starting point.
Some information comes from ERP. Some from PIM. Some from supplier feeds. Pricing may arrive through exports. Product images may be managed centrally, partly centrally or not very centrally at all. Partner data may sit in CRM, an intranet, a reseller portal or a file maintained by a commercial team.
That is a normal starting point.
Automation does not have to begin with every product, every partner and every market. It can begin with one document flow that causes repeated work: a price list, a distributor catalog section, a datasheet pack, a product selection brochure, a partner document or a recurring export that is reliable enough.
Where data is structured, it can drive output. Where content still needs checking, the workflow should leave room for that check.
Pulse does not replace ERP, PIM, CRM, DAM or partner systems. It sits closer to the output layer: the point where existing data, business rules, templates and review steps become usable documents.
Distributors or resellers keep using outdated PDFs.
Price lists are updated manually for different partners or markets.
Catalog sections are rebuilt from spreadsheets, exports or supplier files.
Datasheets are shared across channels, but not always kept current.
Partner-specific documents depend on copy, paste and correction work.
Product data exists internally, but partner-facing output is still produced manually.
Local markets or resellers ask for their own version of the same material.
Sales teams are not sure which file is the latest one.
Agencies or DTP teams receive change lists instead of structured input.
A partner portal exists, but document generation still happens outside the controlled workflow.
A product range changes. The internal data is updated. The old reseller catalog still circulates.
A price is corrected in ERP. The PDF price list is not.
A datasheet is approved centrally. A partner keeps sending the file they downloaded months ago.
No one planned the inconsistency. It builds up in small steps.
Someone exports a file. Someone edits a table. Someone copies product text into a brochure. Someone sends a PDF by email. Someone stores it locally. A few weeks later, the latest version is technically available, but practically hard to find.
That is the last-mile problem in wholesale and distribution document production.
Catalogs, datasheets, price lists, product selections and partner packs often reuse the same information. But in many teams, every output is still treated as a separate job. Every market variant. Every partner version. Every updated price list. Every corrected product table.
The more partners and product ranges involved, the more fragile that process becomes.
Without 2imagine
With 2imagine
The first project does not have to be a full partner portal or a complete catalog automation program. A better starting point is often smaller: one price list, one distributor catalog section, one datasheet pack, one product selection brochure or one partner-specific document that repeatedly needs updates.
ERP, PIM, CRM, Excel, CSV files, supplier feeds, DAM platforms, APIs or internal exports can all be part of the workflow. Not every source needs to be perfect. The question is more practical: which fields are reliable enough to drive output, and which parts still need review?
A partner document is rarely just a data export. It needs rules. Which products are included. Which pricing applies. Which market or language is used. Which contact details appear. Which sections are fixed. Which sections may vary. Which output needs approval before it is released. Those decisions become part of the document workflow.
Pulse uses the data, templates and business rules to generate the agreed output in a consistent structure. The goal is not to remove every exception. The goal is to stop rebuilding predictable documents by hand.
Marketing HQ, sales, product teams or local market owners can remain part of the workflow. Automation should remove repeated production work, not remove responsibility.
Once one document type works reliably, the same approach can move to more partners, product groups, languages, markets or output types. That is usually how this becomes sustainable: not as one large transformation project, but as a controlled expansion from one working document flow.
Generate catalog sections or partner catalogs from current product data, with room for partner, market or assortment-specific variations.
Create price lists from product and pricing data, reducing version conflicts and repeated manual correction work.
Produce datasheet sets for specific product ranges, partners, markets or customer groups without manually assembling every file.
Create brochures or product selections based on a defined assortment, SKU list, market, language or partner profile.
Generate market or language-specific versions while keeping the document structure and central content under control.
Once the basic output workflow is stable, an intranet, reseller portal or API-triggered process can become the starting point for controlled document generation.
Start with one recurring document flow. Expand only after the data, template logic and review process are clear.
Wholesale and distribution teams depend on partners to bring product information to the market.
That dependency makes document control difficult.
Once a PDF has entered a reseller channel, it can live there for months. It may be downloaded, renamed, forwarded, stored locally and reused long after the central version changed. By the time product data or pricing is updated, the file is no longer part of a controlled workflow. It is just “the version we usually send.”
Manual production makes every change heavier than it should be.
A product update becomes a correction round. A price change becomes a version-control issue. A partner request becomes a small production project. Sales, marketing, product teams and DTP all spend time on work that follows a known pattern.
Document automation does not remove every exception. It removes repeated production work around documents that use known structures and available data.
That gives wholesale and distribution teams a more reliable way to turn product, pricing and market changes into partner-facing documents.
For some organizations, the next step is controlled partner self-service.
Not as a first project. First, the product-output logic has to work: the data, the templates, the rules, the review steps and the delivery process.
Once that foundation is stable, a reseller portal or intranet can become a trigger instead of another place where static files are uploaded manually.
A partner selects products, uploads a SKU list or uses a guided interface. Pulse receives the request through an API, collects or receives the required product and pricing data, applies the document logic and generates the right output: a localized brochure, catalog section, datasheet pack or print-ready file.
Marketing HQ can review the result where needed. Delivery can happen through a download link, email, DAM, print workflow or another connected system.
The strategic value is not that every reseller suddenly becomes a designer. They do not have to.
The value is that partners can request documents without moving outside the controlled document workflow.
For automated document generation and recurring product-output workflows.
For connecting ERP, PIM, CRM, Excel, CSV, supplier feeds, DAM platforms, intranets, portals and other systems.
For controlled human input, local editing, review and manual enrichment where automation should not take over completely.
If catalogs, datasheets, price lists or partner-specific documents take too much manual work to keep current, we can help identify where automation can start.