1. Start with the campaign briefing
A briefing Excel can remain part of the workflow. It can define product selections, page planning or campaign-specific copy.
Retail teams work with changing campaigns, product selections, promotions, prices, stock levels and local market requirements.
2imagine helps retail teams turn that mix of briefing input, product data and local variation into controlled, ready-to-publish output.
A brochure is not just a designed document. It is a commercial snapshot: which products are promoted, which products are available, which copy should be used, which market receives which version, and which changes still arrive close to publication.
When that process depends on manual copy-paste, disconnected spreadsheets and repeated layout work, every update becomes a production risk.
2imagine supports retail teams that need to produce recurring brochures, POS materials, product pages and local campaign variants with more control and less manual reconstruction.
Not by forcing every campaign into one rigid system.
By connecting the way your teams already work to a more scalable production flow.
Retail brochures and campaign materials often start from a commercial briefing.
That briefing may say which products should appear on each page, which promotions are active, which markets are included, and which copy should override standard product information.
product and pricing data from existing systems
campaign selections from a briefing file
market-specific language and copy
promotional exceptions
stock or availability changes
page planning and layout rules
approval from central marketing or category teams
Retail brochures and campaign materials often start from a commercial briefing.
That briefing may say which products should appear on each page, which promotions are active, which markets are included, and which copy should override standard product information.
The final output then depends on several moving parts.
When all of this is handled manually, the same work returns every campaign cycle.
Teams rebuild pages, check product data, update text, chase last-minute changes and create separate market versions. The process may work once. It becomes fragile when updates happen every month.
Without 2imagine
With 2imagine
A briefing Excel can remain part of the workflow. It can define product selections, page planning or campaign-specific copy.
Existing product systems can remain the source for product names, descriptions, images, attributes, prices or other structured data.
With 2imagine, campaign-specific copy can be taken from the briefing and used to override the default system copy where needed.
2imagine helps manage those variations without treating every market version as a completely separate production job.
Templates protect brand consistency. Market versions can be produced without rebuilding the same document again and again.
Many teams still rely on Excel briefings, partial product exports, manual campaign input, product systems, DAM folders or market-specific corrections.
Monthly or seasonal brochures can be generated from campaign briefings, product selections and system data. Teams can prepare the commercial structure in a briefing file, while 2imagine pulls the required product information from the right sources and applies the correct template logic. This is especially useful when brochures are updated frequently, reused across markets or built from recurring page structures.
Retail output often needs to exist in more than one market version. A Belgian French version, Belgian Dutch version and Dutch version may share the same campaign logic, but still require different language, copy, pricing, availability or product selection. 2imagine helps manage those variations without treating every market version as a completely separate production job.
Standard product data is not always the right campaign copy. A brochure may need shorter text, promotional phrasing, seasonal messaging or market-specific wording. With 2imagine, campaign-specific copy can be taken from the briefing and used to override the default system copy where needed. That keeps the process flexible, without losing control over structure and output.
Retail teams also need posters, flyers, shelf communication, campaign sheets and other store or market materials. These outputs often use the same underlying logic: approved templates, controlled content, local variants and recurring updates. 2imagine supports both automated output and controlled local creation, depending on how much flexibility each team needs.
produce recurring brochures with less manual reconstruction
combine campaign briefings with product data from existing systems
manage market-specific versions more consistently
Retail output is sensitive to timing.
A campaign that is technically correct but late has already lost part of its value. A brochure with outdated product information creates extra work. A local version that drifts from the central brand creates inconsistency. A last-minute promotion can create pressure across the entire production chain.
2imagine helps reduce that pressure by making the process more structured, more repeatable and easier to update.
Retail marketing data is not always clean, centralised or ready for full automation.
That should not block progress.
Many teams still rely on Excel briefings, partial product exports, manual campaign input, product systems, DAM folders or market-specific corrections. 2imagine is built to work with that kind of real-world environment.
The goal is not to replace every system.
The goal is to connect the inputs that matter and produce better output from them.
With 2imagine, retail teams can:
Products change. Promotions shift. Markets differ. Stock influences what can be pushed. Commercial teams need flexibility, while central marketing still needs control.
2imagine helps bring those requirements into one production flow.
From campaign briefing to brochure, POS material or local market version — with less manual work and more control over what reaches the market.
For automated brochure, campaign and product-output workflows based on briefing input, product data and document rules.
For connecting product systems, Excel briefings, CSV files, DAM platforms, API feeds and other retail data sources.
For controlled local creation, review and manual enrichment where retail teams still need flexibility.
Let’s look at how your current briefing, product data and market versions are managed today.