The challenge: multilingual documentation under pressure
One of Europe’s leading oil & gas lubricant brands, managing multiple global lubricant brands, faced growing pressure to deliver accurate, up-to-date documentation across more than 40 countries.
With hundreds of SKUs and a constant stream of updates, their teams had to manage frequent product launches, packaging updates, technical documentation, marketing materials and localized output in 16+ languages and formats.
Manual production created several structural bottlenecks:
- Time lost on manual edits and file distribution
- Limited resources for design and coordination
- A high risk of outdated or inconsistent documentation
- Strict legal and regulatory requirements in each region
Their ecosystem includes inriver as PIM for product data, a DAM used globally for product images, an Output Delivery System powering public product pages, indirect ERP integration for logistics and availability data, and FTP-based file exchange.
Maintaining accuracy and brand consistency across so many touchpoints was no longer manageable manually. Non-compliant documents could create reputational and legal exposure due to delays or outdated content.
The solution: Pulse connected to the existing ecosystem
By connecting Pulse with their existing technology stack, the group automated the production and distribution of multilingual, legally compliant and brand-controlled documents.
The automated flow supports:
- Product sheets in 16+ languages, including labels, technical specifications and visuals
- Technical documentation matched with local regulatory standards
- Legally compliant documentation tailored per market
- Branded visuals and PDFs routed to internal teams and external partners
The system pulls structured data, visuals and campaign logic together in real time. It then applies consistent branding, layout rules and legal content blocks automatically.
No manual editing. No missed updates. No scattered files. No delays. No compliance gaps.
The results: faster production, lower risk and more control
- +80% reduction in document creation time
- Near-zero margin for human error
- Risk reduction through version control and compliance automation
- Real-time updates across all documents and 40+ markets
- Centralised governance with local flexibility
- Empowered teams across marketing, sales and product management
- One ecosystem, multiple brands and globally consistent output
What about your brand?
Manual workflows are a risk. They are not just inefficient, but potentially non-compliant.
With 2imagine Pulse, your teams can scale faster, collaborate globally and stay fully in control.
Want to know how this would fit in your ecosystem? Let’s talk. Show me what’s possible.