The old workflow still worked. Changing it was the problem.
A paint label is rarely just a fixed piece of artwork. Product information changes. Language content must remain aligned. Layout rules need to hold, even when the underlying content does not fit in exactly the same way as before.
Boss Paints already generated labels through a DMP web-to-print setup. The immediate problem was not that the system had stopped producing files. The difficulty appeared when the workflow had to absorb new product information, adjusted content or changing production requirements. Maintenance started to sit in the way of the work itself.
Dutch and French source content formed the historical starting point and had to land in the same label correctly. A small correction could therefore travel through several technical and visual steps before anyone could judge the final result. The data existed, but it did not reach the production file without a chain of transformations and checks.
Content changed in more than one place
The Dutch and French product information had to stay aligned before composition.
Layout rules were buried in the process
Changes were harder to manage when formatting logic depended on a legacy setup.
Every update still needed a reliable endpoint
The final label had to be reviewed before it could move into production.
From product information to a label that can be printed
2imagine sits between the supplied product information and the final label file. It does not replace the source systems or the person responsible for approval. It carries the repeatable composition work that otherwise keeps returning with every new label or correction.
Supply the approved content
The required Dutch, French, German and English product information enters the document flow.
Apply the label logic
The system combines language content with the relevant data-driven template and its product, regulatory and brand rules.
Generate the preview
The product information is composed in the selected InDesign-based label template.
Publish the final file
After review, the print-ready PDF can be stored in the Boss Paints environment.
Template configuration remains part of the implementation, but it is not the user experience. The visible process is simpler: provide the correct information, inspect the generated label and publish the approved file.
What changed in daily production
The recurring work moved away from individual label files and into reusable document logic across multiple data-driven templates. That distinction matters. A correction no longer has to begin as a fresh layout exercise when the same placement and formatting rules already exist.
Less rebuilding
Repeatable label content is composed from approved information and existing templates.
One multilingual structure
Dutch, French, German and English content follows the same configured label logic.
Rules are easier to locate
Formatting and placement decisions sit in the production setup rather than in scattered artwork files.
Review remains explicit
The generated file is visible before it becomes the final production PDF.
This does not turn label production into a hands-off black box. It removes repetition from the path to the first usable result, while leaving the final judgement with the people responsible for the file.
Automation stops where judgement starts
Packaging errors do not stay confined to a marketing document. Incorrect wording, missing content or a poor fit can surface later, when a file is already being prepared or used for production. Speed alone is therefore not enough.
The Boss Paints flow prepares each label from approved information and the selected template, then exposes the result as a preview. That review step is deliberate. The software carries the predictable work; people handle input quality, exceptions and final approval.
Handled by the system
Language combination, field placement, template selection and recurring product, regulatory and brand rules.
Handled by people
Source-content quality, visual review, exceptions and the decision to publish the final PDF.
For manufacturers with many label or packaging variants, this is often the useful dividing line: automate the repetition, but keep control visible where the cost of a mistake becomes real.
Business caseWhy one paint label becomes a business-critical document
A single Boss Paints label can bring together far more than product text and artwork. Each output has to combine variable content, regulatory information and brand rules in one approved production file.
Four languages in one file
Dutch, French, German and English content must remain aligned within the same label.
Product-specific legal and safety content
Regulatory wording changes by product and must be placed correctly.
Variable symbols and instructions
Pictograms, hazard symbols and application guidance differ between products.
Product-line-specific design logic
Imagery, colour treatment and visual accents follow the relevant product line.
Traceable identifiers
QR, UFI, UN and version references appear where required.
Content that does not always fit neatly
Different text lengths still have to work within the approved label structure.
The workflow has remained in active use for more than a decade. Since November 2014, Boss Paints has generated 13,560 documents from multiple data-driven label templates, while those templates were adapted over time to changes in product content, European legislation and brand identity.