One of the leading DAM (Digital Assets Management) vendors, Canto, held their “Canto DAM Summit” in Berlin. 2imagine attended the conference both as a visitor and as a speaker.
“2imagine brand management with online editing, integrated with a DAM system, is absolutely needed for every marketing organization and brand owner if they want to be efficient in their production”By a marketing manager attending the 2imagine presentation.
DAM as the heart of an organization?
Organizations frequently implement DAM as a place where all stakeholders can find and use assets. Above all, it enables easy collaboration by assigning and commenting on assets.
However, you book the best results when you integrate your DAM with a PIM (Product Information Management), CMS (Content Management System) and other Marketing Automation Systems. The role of the DAM is centralizing master images at the best possible resolution. And that while keeping track of versions and defining which assets can be used by the organization. The result? All communication channels use consistent images at the required size, resolution and meta data.
2imagine and DAM?
This strategy is a match made in heaven
During our session, we explained how marketing organizations can be more efficient. These organizations can also speed up their production process by facilitating all stakeholders with editing possibilities to all (InDesign) documents. And all of that can happen while maintaining