Adobe MAX visitors are awesome. Even after a huge party (the Adobe MAX Bash featuring Beck), most of the visitors showed up at breakfast at 7am. And, most morning sessions at 8am where fully booked. Now that’s dedication!
We also noticed true dedication when listening to Mike Rigby (Vice President and Executive Creative Director at R/GA NYC). He demonstrated how to combine a brand’s story and systems so you can achieve powerful network effects. In his words: “building connected brands to transform businesses”. A truly inspiring session.
There was also a lot of action around the booth of the third-party developers, where 2imagine’s solution is located. Lots of visitors where truly amazed by the idea of involving all stakeholders in the production process of Adobe InDesign or Illustrator. Evangelization is the correct term here. (Already using 2imagine? Good for you, you are already miles ahead of your competitors 😉 )
A huge thanks goes out to Adobe’s Prerna Vij (Product Manager Creative Cloud Exchange Marketing Place). She demoed our solution to all the interested visitors of the “3rd Party Integration” booth. We really enjoyed working together! During Adobe MAX, it was a superb experience to showcase our solution to “high-ranked-Adobe-people” and see the enthusiasm they have for everything that we are doing.
Much interest in 2imagine’s Adobe Illustrator plugin!
Besides interest of Adobe, other contacts were also immensely interested in the 2imagine Adobe Illustrator plugin. We had great contacts with solution vendors and other interesting leads. With a top-notch architecture and accessible API’s, 2imagine is perfect to integrate into other software solutions. Combine this with 2imagine’s capability to make changes directly on (InDesign) files using all capabilities of the Adobe InDesign Server, and voilà! These are therefore the main reasons why Adobe invited us to be present at Adobe MAX.
When looking back at the amazing, session-filled days at MAX, we can conclude that it was a true success. Being surrounded by like-minded creative people gave us some clever insights. For instance, how creativity and technology can work hand in hand to achieve great new things. By showcasing our solution, we displayed the true meaning of collaboration. We are sure that we were able to give back insights to everyone that paid us a visit at the third-party integration booth.
But, most importantly, a huge thank you to everyone that paid us a visit and for all the valuable insights that were shared!
Adobe MAX, see you next year?